Why Your Reviews Aren’t Telling the Whole Story (And What You Can Do About It)

You’re checking your latest reviews. One guest says everything was “perfect,” while another complains about “unfriendly staff” and a “slow check-in.” Which one is right? Here’s the truth: neither review tells the full story. Relying only on public reviews can leave major blind spots in your business. That’s why smart hotels, restaurants, and cafés are...